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Marketing

Transitioning from Twitter to Blogging

Bob Ambrogi interviewed Lindsay Griffiths, author of Zen & the Art of Legal Networking blog. Sometimes 280 characters just won’t cut it:

Originally, I thought that it didn’t make sense for me to blog. And I didn’t think I had anything to say. But I started on Twitter first and I realized that when I would respond to things that people were saying or questions that people had that I had much more to say than  140 characters at that time permitted me to answer…I started to realize that maybe I did have something to say and I did have a viewpoint that felt valuable and I could interact on a larger platform.

Categories
Marketing

Is Now The Right Time to Start  A Podcast?

The Kennedy-Mighell report is consistently  a source of useful insights into legal technology. A recent edition discussed ways to improve audio/video setups. Two of the best tips:

  1. iPhone and iPad cameras are enormously better than the cameras built into laptops and PCs
  2. Counter-intuitively, sound quality is more important than visual quality in making a good impression.

A piece of “strategic” advice may be more useful than any of the technical tips, though. As Dennis explains:

No, it’s like all these people are doing podcasts now and you are competing with actual entertainers and people are doing high quality productions and all those people tend to do very long podcasts, so how are you going to break into that?

And so, I think this stuff is super-difficult to sustain especially as you kind of get back into this to swing of — if you go back to work, if you are still working from home what you’re probably going to discover is that if you take the commute out of your day, you will free up a significant amount of time that you could put into an outlet, but I think it’s hard to know whether you are a writer, you are a podcaster, you are a video person, and then how you can do it, and we are lucky being part of Legal Talk Network is that we can just be talent and we can do our show and it gets produced for us and gets distributed for us, and that’s awesome. If you are trying to do all that yourself it’s going to be difficult and you think you are going to do it once a week and it’s going to be once every two weeks and once a month, and then once every six months, and nobody wants to be the person who launches the new podcast, and then it has one episode which people have done, believe me.

So I think there is no time like the present in some ways, but you’ve got to be realistic about it, and the fact is that if you haven’t started a podcast by now you want to think about why that’s the case.

Categories
Marketing Productivity Tips

How Carolyn Elefant Does It

Never stop thinking, never stop working.

No wonder we can’t keep up with this woman.

Categories
Marketing

Greg Siskind’s Travel Ban Advisor App

Greg Siskind gets it. He knows far better than most lawyers how to do well by doing good. His new Travel Ban Advisor app is a perfect way to get new clients: Help the people you want to be your new clients.

I expect no less from the author of The Lawyer’s Guide to Marketing on the Internet. More on this later …

Categories
Blogs for Lawyers Marketing

Social Media vs. Blogs

Dennis Kennedy and Tom Mighell devote a Legal Talk Network episode to the question Did Social Media Kill Blogs?

My take: There’s still plenty of room for lawyer blogs. Just as Kevin O’Keefe, of Real Lawyers Have Blogs fame. Indeed, comment features mean blogs could be considered a type of social media, a type that has significant advantages for both operators and users.