Veteran Net lawyer Bob Ambrogi‘s post Some Random Tips for Writing Better Blog Posts has some tips that will benefit even experienced legal bloggers. Many of Bob’s tips deal with the best way to write for a non-legal audience, but some apply just as well to writing for other lawyers. Here’s an example.
Don’t bury the lede. I often see posts that start with something like:
“On June 1, 2019, the Supreme Court decided the case of Smith v. Jones, ___ U.S. ___, on appeal from an en banc decision of the 1st Circuit Court of Appeals.”
Later – maybe in the same long paragraph or lower in the post — it goes on:
“This is the most important decision ever in the area of widget law and will require manufacturers to make major changes in their business processes.”
Why make me wade through the muck to find the flower?
Thanks, Bob. I hope I never get too old to learn, and I’ll be trying to follow your advice in this and other matters.